Lancashire finds its voice

During the past month Downtown Lancashire has hosted two of the best events we have organised in the seven years since we launched in the county.

The Lancashire Business GROWTH conference held at Brockholes Nature Reserve in October was followed by our annual Lancashire Business Awards gala dinner at Stanley House last week.

I have never witnessed so much optimism, energy and confidence from a Lancashire audience for many a year.

The reasons for this may be multiple; an upturn in the economic outlook, confirmed by the Bank of England Governor on Wednesday being the most obvious one.

But I hope there is more to it than that. I have often argued that Lancashire is a county that has more opportunity and potential than anywhere else in the region. In terms of location, skills, quality of life and a strong business foundation, the county has much to offer.

The problem has been a reluctance to shout about the great things that are here; an inability to coordinate a cohesive marketing message to provide the narrative of the successes and investment opportunities that exist.

If our recent events are anything to go by the private sector has finally found its voice. There was no shortage of budding entrepreneurs, start up’s and growing businesses represented at both the conference and the awards dinner who were more than happy to tell people how great they are!

That is something that many Lancastrians have been shy of doing in the past. Perhaps we have learned from Manchester and more recently Liverpool that telling your story is as much a part of the success journey as the hard work, blood sweat and tears that go into it.

Equally, the public sector through the Local Enterprise Partnership is shaping policy around business support that matches the business community’s needs. With the exciting BOOST initiative signing up its 200th customer this week, it is clear that Lancashire has businesses with aspiration and ambition to grow – with a programme of support that genuinely helps them achieve their objectives.

The glass in Lancashire is more than half full. We are ready to take full advantage of the economic upturn that is ‘taking hold’ according to the Bank’s Governor this week. Bring it on!

To learn more about the BOOST project visit – www.boostbusinesslancashire.co.uk

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